Free calculator
How much could your Reformer Pilates studio generate?
Enter nine numbers about your studio. See your revenue potential, the occupancy you need to break even, a 14-month forecast from launch to a full room, and what filling just one or two more reformers could add - without scheduling another class.
Planning tool only · Class booking revenue · Not financial advice
Already running group classes in a physio clinic? See what late cancels and health fund paperwork cost each month.
Your studio inputs
Adjust any field - results update instantly.
Average fill rate once the studio is established.
First-month fill rate while the timetable is still new. Set equal to mature occupancy for an established studio.
Mature studio results
These numbers use your mature occupancy, the fill rate after the launch ramp.
Profit = class revenue minus instructor pay and monthly fixed costs. Does not include retail, GST, or other income.
14-month revenue forecast
Occupancy rises in a straight line from your launch rate to your mature rate over the months you choose, then holds. Months 13–14 stay at mature occupancy. The dashed line marks the end of month 12.
Monthly revenue and profit
RevenueProfit
Cumulative profit
Move across the chart to inspect a month.
Show all 14 months
| Month | Occupancy | Monthly revenue | Monthly profit | Cumulative profit |
|---|
How to interpret your results
- Mature monthly profit above $0 means your target occupancy covers instructor pay and fixed costs on this model.
- Break-even occupancy is how full your classes need to be, on average, to cover those costs. Above it, each extra booking is mostly margin.
- The 14-month forecast starts at launch occupancy and climbs to mature occupancy. Year 1 is quieter than a mature year. Use it for cash-flow planning, not as your long-run run-rate.
- Cash to cover early losses is the deepest point of cumulative loss in year 1. Hold at least that much on top of fit-out and bond.
- Empty spots per week is unused reformer capacity you could fill without adding another class to the timetable.
Adjust the inputs above to see your growth opportunity.
Your growth opportunity
Fixed occupancy examples based on your studio inputs above. Your current occupancy is highlighted - change the inputs to model a different timetable, price, or reformer count.
| Occupancy | Avg. clients/class | Monthly revenue | Monthly profit |
|---|
FAQ
Questions about the calculator
How is monthly revenue calculated?
Reformers × occupancy × classes per week × average revenue per booking × weeks open per year, divided by 12. That gives an average month based on your timetable and open weeks.
How does the 14-month forecast work?
Occupancy starts at your launch rate and rises in a straight line to mature occupancy over the months you choose, then stays there. Year 1 totals are the sum of months 1–12. Months 13 and 14 run at mature occupancy, so the dashed line shows where the launch year ends. For an established studio, set launch occupancy equal to mature occupancy and the forecast becomes a flat run-rate.
What does break-even occupancy mean?
The average fill rate at which class revenue covers instructor pay plus your monthly fixed costs. Below it, the studio loses money on this model. Above it, each extra booking is mostly margin.
Why is 100% occupancy unrealistic?
No-shows, late cancellations, and quieter off-peak classes mean most Reformer studios sit around 60-75% on average. The scenario table shows what moving toward the top of that range could be worth.
Does this include GST, memberships, or retail?
No. Use average revenue per booking as what you actually keep per attended class (a blended pack or membership rate is fine). Retail, intro offers, and other income are not included.
How do I try different occupancy or class numbers?
Change the nine inputs at the top - results update instantly. The growth table shows fixed examples at 65%, 75%, 85%, and 100% mature occupancy based on those inputs. The green insight box estimates what filling one or two more reformers per class could add.
How do I improve occupancy without adding classes?
Waitlists, SMS for last-minute spots, and capping class size to your reformer count all help fill existing capacity. See how CoreBookings supports Pilates studios.
Fill more of the reformers you already have
CoreBookings caps class size to your machines, runs waitlists, and can SMS opted-in clients when a spot opens.